12/11/2023 0 Comments Night shift santilli![]() The CO2 issue may have been “the straw that broke the camel’s back,” as Night Shift cofounder Rob Burns told Good Beer Hunting, but deeper issues have been looming for several years. ![]() The decade-old brewery cited C02 supply issues as an immediate driving factor behind the decision but discussed other issues the company has been facing in recent years, primarily that it has outgrown its Everett facility, and the pandemic canceled a planned expansion to Philadelphia that would have eased the issues with the original location.Ī report in beer publication Good Beer Hunting digs deeper into the decision, detailing a difficult few years for Night Shift: spending millions to accelerate growth but running into hurdles scaling the business, canceling the Philadelphia expansion, selling off its distribution company, and spending a lot to upgrade equipment but not ultimately solving logistical problems at the Everett space. We look forward to serving you in new and exciting ways in the future.On July 27, Everett-based Night Shift Brewing announced via a lengthy Instagram post that it would be moving the majority of its beer production to Jack’s Abby and Isle Brewers Guild via contract brewing relationships (each of which already brews some of its beers) and likely laying off most of its 12-person production team as of October 1. Thank you for being part of our journey thus far. As we step into this new phase, we will carry with us all that we have learned from JustBeer and use that wisdom to propel us forward. While this may seem like the end of a chapter, we prefer to think of it as the beginning of a new journey, one where we continue to evolve and innovate in the spaces we serve. You have been instrumental in helping JustBeer become a leading international brand and we are eternally grateful for your support. We would like to express our deepest gratitude to every member of our community – from the app users who embraced our vision, to the craft breweries that partnered with us, to the beer fanatics who made our platform vibrant and engaging. This decision allows us to refocus our efforts where they will have the most impact and where we can best serve our audiences in a meaningful and progressive way. It’s important to us that we honor these changes and incorporate them into the ways we move forward as a company.Īfter much consideration, we have made the difficult decision to retire JustBeer. Moreover, we recognize a significant shift in consumer trends and awareness surrounding drinking habits from a health and wellbeing perspective. We found that some aspects of our platform have become stale and lack the attention required to continue delivering a premium product that represents the best of what we can offer. While we’ve seen substantial growth in some areas, others have not developed as we anticipated. ![]() JustBeer was built on experimentation and learning, testing our assumptions and ideas about the industry. ![]() Our partnerships have spanned hundreds of brands, ensuring that we brought you the latest in beer culture, business, and trends. We’ve had the privilege of serving craft beer news and highlights to more than 4.7 million users, curating over 1,200 beer articles, hosting records of more than 25,000 beers, and shining the spotlight on over 3,500 craft breweries. Over the years, JustBeer has achieved more than we could have ever imagined. We envisioned a space where technology, marketing, and product development came together to celebrate our love for beer and share that passion with others. Our aim was simple, yet profound: we wanted to disrupt the industry and give craft breweries the visibility they deserved at a local level. Seven years ago, in February 2016, we set out on an ambitious journey with JustBeer. A Toast to Our Journey: Celebrating JustBeer
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